Thursday, May 21, 2020

What Was The Patient Wanting To Change. Patient Wished

What was the patient wanting to change? Patient wished to schedule an appointment with a counselor/educator, to develop a plan of action to assist in planning steps to improve health, diabetes control, weight loss, increase physical activity, not incur repeat back injury/pain and address the impact of menopause upon all health concerns. In addition she focused strongly on the aspect of facing all of these concerns alone. Priority number one knowledge of community support systems. Janiszewski, O’Brian and Lipman (2015) emphasized the importance of diabetes education interventions, which utilize a team approach improved patient engagement and expanded upon the ability to provide support needs of the diabetic patient. Community team members†¦show more content†¦Dietary strategies, 6. Weight loss strategies. Who: Support system members: Patient and local diabetes support groups, church groups, friends and family. Patient has designated a lifelong friend as primary support system. Friend has diabetes as well. What: Improve coping skills through action planning that addresses each health care concern/goal in a stepped approach. Where: Initial action planning with CDE and implementation of actions at home, work and social settings. When: Patient has identified primary support person while in office today. Patient will contact support person within the next two days to plan enrollment in the local diabetes support group and will research within one week for support groups within her church and community for single people. Patient will review additional support groups by attending meetings to assess which best serves/meets her needs. Decide within the next month which group to join and begin attending regular support meetings/activities. Which: Adjust plan timeframe as needed dependent upon work, family and social obligations. Reschedule immediately within 24 hours, missed actions due to other obligations. Why: Healthy Coping goal improves the ability to self-manage diabetes care needs/tasks, improves mental outlook, and improves ability to accomplish work, social and personal demands. Healthy coping allows for improved outlook, willingness and ability to tackle future diabetes and health relatedShow MoreRelatedA Reflection On Competency Development In Nursing1038 Words   |  5 Pagesoccurred will take place. Patient-Centered Care Development in the patient-centered care competency started during the first semester of nursing classes. We were taught the importance of the patient being at the center of the care nurses provide and how we can keep our focus on the patient’s own needs while caring for them. As I have progressed in my schooling and as we have focused on this competency during the semester, I have gained a better understanding of what all patient-centered care encompassesRead MoreNursing Ethical Dilemma Essay1541 Words   |  7 Pagesknow what is right or wrong, what can and cannot be done, and what is considered harming the patients rather than doing them good. In nursing, there is a fine line between what is considered to be negligence and beneficence. According to Marquis (2017), â€Å"Ethics is the systemic study of what a person’s conduct and actions should be with regard to self, others human beings, and the environment (pg. 83), on the other hand, it does not necessarily mean that their life and relationships are what theyRead MoreCultural Aversion And American Medicine1447 Words   |  6 PagesCase Study If one was to determine a nadir of culture and medicine Lia Lee could be the hallmark. The case study shares a history of the Hmong to create an understanding of the cultural aversion to American medicine. The study involves a cultural belief that America abandoned the Hmong in war, in immigration and in medical care. The Hmong were an expatriated people from the number of countries they tried to settle. Disease was a scourge on the young generation and the physical strain left the elderlyRead MoreSummary Of The Odyssey 1537 Words   |  7 PagesAtwood writes in her novel The Penelopiad â€Å"I’ve chosen to give the telling of the story to Penelope and the twelve hanged maids...which focus on two questions that must pose themselves after any close reading of The Odyssey: what led to the hanging of the maids, and what was Penelope really up to?† The Odyssey tells the story of the long journey of Odysseus’s return home to Ithaca after fighting in Troy for ten y ears, in which he overcomes the Cyclops, enthralling enchantresses, alluring Sirens,Read MoreSummary Of Miss Julie 1076 Words   |  5 Pagesher pale blue eyes, till I began to feel uneasy. Her hair was matted and frizzy, appearing as if it hadn t been brushed in years. â€Å"What d you say your name was?† she asked, then reached down, picked up the butt of a cigar lighting it, puffing to get it lit. I had not even spoken a word to her; but I was not going to be rude, so I told her my name. â€Å"My names Miss Julie,† she said thoughtfully... â€Å"I had a sister named Susan, she was a pretty lady like you.† she mused. I smiled and said thankRead MoreGender Identity Disorder, Identity, And The Basis For A Political Movement1621 Words   |  7 PagesTranssexuality has been variously constructed throughout the latter part of the twentieth century as a psychiatric disorder, identity category, and the basis for a political movement. Throughout history transsexualism was discursively constituted through each of these frameworks of reference, in which different psycho-medical assertions were employed to conceptualize trans identities. Today transsexuality, also known as gender identity disorder (GID), represents a term that is medically used to categorizeRead MoreOutside Your World: Analysis of Diversity in Socio-Economic Status1702 Words   |  7 Pagesï » ¿Step Outside Your World Analysis The activity that I selected for this project was to pretend to be a homeless person and then go into a public restaurant to have a meal. I chose this project because diversity frequently focuses on immutable characteristics such as race and gender, but so much of diversity is focuses on socio-economic status. In American society, socio-economic status can be a huge predictor of the treatment that people receive, and, clearly, homelessness is an indicator ofRead MoreMy Third Couple Comparison Is Michael And Adrienne Sherman1431 Words   |  6 Pagestheir story, Jessica began to give less to fill the cup inside her that her husband had let run dry. She hired a maid, began taking out of town work, and delegated her motherly duties. No matter who she hired, her time to herself could not make up for what she lacked and surely could not replace the output her children needed from her. The children reacted to this arrangement in an attempt to gain the attention they were now lacked. Jess ica had no resolution and they each lived tolerating their arrangementRead MoreAnalysis Of The Movie Snake Pit 1838 Words   |  8 Pagesillness when she would go away for days or weeks at a time, and just pop up when it was convenient for her. Of course, she and Robert were only dating so it didn’t seem like a big deal until the night they were supposed to go to a show and she suddenly had to leave because something came up. She jumped up, told him she had to go, asked him not to stop her and didn’t contact him for 6 months. Also that night, she was very nervous looking, continued to watch the clock and began to get very anxious upRead More Comparison of my Mothers Leadership to Something the Lord Made953 Words   |  4 Pagesmentoring style has different effects on different people, and different people would prefer different mentoring styles. Though my foremost mentor, my mom, was as stern as Dr. Blalock is, she is far more prudent and considerate.     Like Dr. Blalock, my mon was very stern, especially when it came to matters that dealt with my studies, but she was doing it for my own good. Dr. Blalock undoubtedly is strict with Vivien Thomas. When Vivien made his first mistake during an experiment, Dr. Blalock bursts

Wednesday, May 6, 2020

The Cause Of World War II - 1259 Words

There is a fact that the causes of World War II are from the end of World War I, which a consequences of ending the frist World War affect to cause World War II. For ending of World War I, The final Allied push towards the German border began on October 17, 1918. As the British, French and American armies advanced, the alliance between the Central Powers began to collapse. Turkey signed an armistice at the end of October, Austria-Hungary followed on November 3.Germany began to crumble from within. Faced with the prospect of returning to sea, the sailors of the High Seas Fleet stationed at Kiel mutinied on October 29. Within a few days, the entire city was in their control and the revolution spread throughout the country. On November, 9 the Kaiser abdicated; slipping across the border into the Netherlands and exile. A German Republic was declared and peace feelers extended to the Allies. At 5 AM on the morning of November 11 an armistice was signed in a railroad car parked in a French forest near the front lines.The terms of the agreement called for the cessation of fighting along the entire Western Front to begin at precisely 11 AM that morning. After over four years of bloody conflict, the Great War was at an end. there were like everything was going to be peaceful but no one expect that World War II was going to happen within 21 years. On September 1, 1939 this date was the beginning of World War II. In 21 later, it was a global war that lasted from 1939 toShow MoreRelatedThe Causes Of World War II1134 Words   |  5 PagesThe Causes of World War II: The seeds of world war II lies in the instability created by world war I. particularly the instability in Germany in the economic and political conditions due to the harshness of the Versailles treaty and as a result the rise of Adolf Hitler and his Nazi party The effects of the treaty of Versailles: The treaty of Versailles harshness was one of the main causes for the outbreak of World War II. It began in 1919 when Lloyd George of England, Orlando of Italy, ClemenceauRead MoreCauses of World War II784 Words   |  3 Pagesglobal conflict of the Second World War was started because of the inexistent actions taken to prevent the war. The Second World War did not happen directly, but there was a series of events that led up to the horrific war. The deadly World War II had begun by the inability to enforce the Treaty of Versailles, the corrupted League of Nations, and the failed policy of appeasement. These three points are long term causes which express thee reasoning for the outbreak of war. The inability to enforceRead MoreThe Causes of World War II772 Words   |  3 Pages World War II was one of the biggest wars known. The things people have done, the things that have happened in that war were so graphic that it has ruined the thoughts of people forever. There were so many causes of WWII; even just one would’ve been enough to make it happen. It has affected the lives of so many people, not only people that experienced it, but individuals who have looked upon it. It was such a powerful event with things to be learned. But, it all starts and ends somewhere; andRead MoreCauses And Consequences Of World War II908 Words   |  4 PagesOf all the wars that the world has seen happen, none have been more catastrophic than the terrible world war II. But what were the causes of this war? There were many causes to World War II, although there were four true causes: anger over the Versailles Treaty, Fascism and its increase in the European countries, and the nitrous goals of Adolf Hitler combined with the isolationism of America and Britain from war. Wi th all of these main causes combined together, the will create the most devastatingRead MoreCauses and Consequences of World War II777 Words   |  3 Pages World War II: Causes and Consequences On September 1, 1939 World War II started after Adolf Hitler signs the Treaty of Versailles. Hitler shortly attacks Poland, not keeping his promise. Shortly after the attack France and Britain declare war on Germany. Hitler was the cause of World War II since he broke the treaty causing other countries like Britain and France to declare war. Hitler kept all the Jews in concentration camps because he thoughtRead MoreCauses And Effects Of World War II1370 Words   |  6 PagesCauses and Effects of World War II World War II has been considered one of the worst things to ever occur in history. Violence, death and aggression took place in the 1930s and 1940s in certain European nations. German leader, Hitler played an important, yet a very big role during this time. With the rise and domination of fascism in Germany and Italy, the goal was to maintain peace, established by the Treaty of Versailles ended up in major disaster. World War II began with the poor economic conditionsRead MoreCauses of World War II Essay907 Words   |  4 PagesCauses of World War II When Hitler came to power in 1933 he made several of actions that some years later lead to war. These actions were re-armament, leaving the league of nations, re-militarism of the Rhineland, the spanish civil war, the lightning war and the alliances with Italy and Japan. Hitlers aims were clear, he wanted lebensraum (living space) in order to gain self-sufficiency, wanted to abolish the treaty of Versailles and revenge for those who signed itRead MoreEssay on The Causes of World War II1106 Words   |  5 Pagesthere were many causes that lead up to World War II. World War I left Germany with many shortfalls, thus leaving them in the hands of the Treaty of Versailles. Rather unfair of a Treaty, this left Germany once again looking for another way out. A country resented by many had no other choice but to feel optimistic toward Adolph Hitlers empty promises†¦ making it substantially simple for him to gain power so quick. Throw in the Great Depression, and you have a vastly unstable world, which the GermansRead MoreThe Cause And Effects Of The World War II1291 Words   |  6 PagesAn Pham Mr. Grosse World History Research Paper February 10, 2017 The Cause and Effects of the World War II The world has changed since that day, September 1, 1939, with the invasion of Poland by Nazi Germany, the start of World War 2. There were many fluctuations in economic terms as well as the politics of some powerful countries in the world also started from there. This is a catastrophic world war between the Allied forces and the Axis under fascism. Although this war just lasted in 6 years,Read More Causes of World War II Essay2009 Words   |  9 PagesCauses of World War II Many historians have traced the causes of World War II to problems left unsolved by World War I (1914-1918). World War I and the treaties that ended it also created new political and economic problems. Forceful leaders in several countries took advantage of these problems to seize power. The desire of dictators in Germany, Italy, and Japan to conquer additional territory brought them into conflict with the democratic nations. After World War I ended, representatives

Murders and Aggravated Assault Free Essays

Aggravated assault and murder are some of the most heinous crimes that occur in our society today.   It is stated in the news that there are around 1-4 cases of murders and around 300 reported victims of aggravated assault in every 10,000 people per year. Moreover, the data still vary depending on the type of country’s progress. We will write a custom essay sample on Murders and Aggravated Assault or any similar topic only for you Order Now It follows that as the country is more developed, the crime rates are higher. Both the aggravated assault and murder involved more than one party of conflicting views which leads to infliction of harm over the other party. The crimes mentioned are considered to be the worst crimes in our society and the perpetuators are subjected to long time in prison depending on the place where the crime is committed. Different countries have different punishments for murder and aggravated assault. (Answer.com, 2006) Although the two crimes results to serious physical damage, they usually differ according to some factors. Aggravated assault takes place when an individual is provoked or pushed to do such act. Moreover, the situation or the defendant himself is the reason why the event took place. The use of a deadly weapon to attack an individual and causes a serious physical injury or even death to that individual is also a classification of aggravated assault not to mention it is also an element in murder. On the other hand, murder, also termed as killing, is associated with premeditation which means that there is an intension to harm or to kill in murder unlike in the aggravated assault. In this regard, the person who committed the crime planned and escaped from that act. Therefore, one can only be charged and accused by murder if s/he commits the elements actus reus and mens rea which are Latin for â€Å"guilty act† and â€Å"guilty mind†.   Therefore, murder differs with aggravated assault if there is the presence of malice or intension to harm the other individual.   (Investigation, 2004) References: Answer.com. (2006). murder.  Ã‚   Retrieved November 15, 2006, from http://www.answers.com/topic/murder Investigation, D. o. J. F. B. o. (2004). Aggravated assault. from http://www.fbi.gov/ucr/cius_04/offenses_reported/violent_crime/aggravated_assault.html    How to cite Murders and Aggravated Assault, Essay examples

Sunday, April 26, 2020

Veterinarian Essay Research Paper VeterinarianIf you have free essay sample

Veterinarian Essay, Research Paper Veterinarian If you have great people accomplishments, in add-on to a love for all animals great and little, the field of veterinary medical specialty could be naming your name. And now # 8217 ; s a great clip to get down. Most vets work in little, private patterns that specialize in household pets or farm animate beings or both. Others work in disease and pharmaceutical research. And there are authorities occupations supervising food-production safety # 8212 ; like the elevation and processing of farm animal for human ingestion # 8212 ; or educating the public about wellness concerns, such as salmonella in poulet. Some vets even work in big corporations making merchandise development on pet nutrients, medicines or surgical instruments for animate beings. The first measure toward a veterinary calling is make up ones minding that veterinary medical specialty is the right way for you. Some come to that determination at a immature age, the first clip they take a household pet to a veterinarian or a veterinarian visits their household farm. We will write a custom essay sample on Veterinarian Essay Research Paper VeterinarianIf you have or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some decide to go a veterinarian after reading about the accomplishments of outstanding veterinaries. For others, the determination comes subsequently in life, sometimes as a 2nd calling. Duties / Duties On a typical twenty-four hours most Veterinarians diagnose and treat complaints, and advise proprietors on proper attention for the pets. Companion-animal veterinaries ( who care for household pets ) are frequently on call for nighttime exigencies. Most veterinarians work 50 or more hours a hebdomad ; nevertheless, about a 5th work 40 hours a hebdomad. Although those in private pattern may work darks and weekends, the increased figure of exigency clinics has reduced the sum of clip private practicians must be on call. Large carnal practicians tend to work more irregular hours than do those in little carnal pattern, industry, or authorities. Veterinarians who are merely get downing a pattern tend to work longer hours. School Competition to acquire into veterinary school is steep. The field is little and there are non many schools. You # 8217 ; ve got to hold a batch of determinatio N to do it through school and besides manage the tuition debt. And retrieve that, at its nucleus, veterinary medical specialty is a scientific discipline. You need to love biological science and chemical science every bit much as you do Equus caballuss, birds, hogs and Canis familiariss. Salary Small pattern ( comrade animate beings, big farm animal ) : $ 51K # 8211 ; $ 64K. But proprietors can gain dual or treble this sum and specializers can do even more. Research ( universities ) : $ 64K. Tenured professors can do three figures. Government ( nutrient review, public-health instruction ) : $ 60K Corporate ( merchandise development ) : $ 94K Assets and Subtractions The assets and subtractions of a veterinary calling vary. They depend on the phase of a veterinarian # 8217 ; s calling, the type of pattern, and the veterinarian # 8217 ; s likes and disfavors. The primary wages for all veterinaries is the personal satisfaction in cognizing that they are bettering the quality of life for animate beings and people. Job Puting Most veterinaries work in private clinical pattern, which has its ain set of advantages and disadvantages. Veterinarians in private clinical pattern addition satisfaction from assisting proprietors keep their animate beings good and from handling ill and injured animate beings. Veterinarians in private pattern serve a assortment of animate beings. This is particularly true in comrade animate being pattern because of the increased popularity of pet birds, little mammals ( hamsters A ; gerbils ) , and fish. Today, a veterinary may be handling llamas, catfish, or ostriches every bit good as cats, Canis familiariss, Equus caballuss, cattles, pigs, sheep, and caprine animals. Veterinarians normally handle comrade and nutrient animate beings in infirmaries and clinics. Those in big animate being pattern besides work out of well-equipped trucks or autos, and may drive considerable distances to farms and spreads. They may work out-of-doorss in all sorts of conditions. Although it # 8217 ; s neer excessively late to do the pick, it # 8217 ; s neer excessively early to get down to fix for this ambitious calling. To assist you do a calling determination, you should cognize what a veterinary does and what personal attributes a good veterinary demands.

Wednesday, March 18, 2020

Is Dentistry the Field for You

Is Dentistry the Field for You The career experts at CareerIgniter have a round-up of everything you need to know! Firstly, what is it?  Dentistry is a medical subspecialty that encompasses oral health. Oral health consists of the study, diagnosis, treatment, and prevention of decay and diseases of the oral cavity, and adjacent tissues and structures of the jaw and face.There are nine specialties within dentistry (median salaries in parentheses):General Dentistry ($149,310)Dental Public HealthEndodonticsOral and Maxillofacial PathologyOral and Maxillofacial Surgery ($187,200)Orthodontics and Dentofacial Orthopedics ($187,200)Pediatric Dentistry (Pedodontics)PeriodonticsProsthodontics ($169, 130)Dentists need to have an interest in oral health, excellent patient socialization skills, and a tolerance for the up-close-and-personal nature of exams and performing dental work. Other skills include:Good manual dexterityPhysical staminaKnowledgeable in fieldExcellent communication skillsProblem solving abilitiesPatience ReassuringDisciplined in using clinical approachGreat attention to detailConfidenceDentists work in multiple settings, but most join group practices or work with public health organizations. According to CareerIgniter, 92% of dentists work in private practice. It’s a robust, growing field because the need for dental health and preventative care will only grow with the aging Baby Boomer populations.How to become a dentistThe process takes from 7-8 years; expenses can range from $15K – $60K a year depending on the institution you select for the undergraduate and medical degrees.1. Complete a bachelor’s degree program 2. Pass the Dental Admission Test (DAT) 3. Earn a dental degree (Doctor of Dental Surgery, DDS, or Doctor of Dental Medicine, DDM) from an accredited organization. Studies during this time include laboratory and classroom work in health and dental science. Courses will most likely include oral pathology, periodontics, dental anesthesia, orthodontics, radiology, and pharmacology. The last two years of a program typically focus on clinical work, diagnosing and treating patients under the supervision of a dental instructor. 4. Obtain a license to practice (by passing National Board Dental Exams) 5. Practice or pursue a specialtySo if you like teeth, other human beings, and are passionate about preventative medical care- dentistry just might be the ideal career for you!How To Become A DentistRead More at www.careerigniter.com

Monday, March 2, 2020

49 Facebook Marketing Tips to Drive Better Results Right Now

49 Facebook Marketing Tips to Drive Better Results Right Now Facebook is the most widely used social media platform today. With over 2 billion active users, your organization has a lot of people to impress. But, with declining organic reach, succeeding on the platform is more difficult than ever. Whats a busy marketer to do? Try starting with these 49 quick tips for doing more effective marketing on the platform. Whether you’re a Facebook newbie or your organization has been active on the platform for years, this post is packed with actionable tips that will: Help you optimize your profile. Create posts that stand out and drive tons of engagement. Learn how to gather and analyze data to prove your efforts are working. And a whole lot more. So, dig in, grab some free templates, and learn some new Facebook marketing tactics you can implement right now. Theres bound to be at least a few you havent tried before. Download Our Facebook Marketing Templates Bundle Get everything you need to make your Facebook marketing a success including: A social media content calendar to start planning and organizing your posts. A Facebook marketing strategy template to help guide your social team through want kinds of content to post. A Facebook video marketing strategy guide to help your team decide what kinds of videos you’ll produce for your Facebook channel. An infographic on the best times to post on social media to keep on hand for reference. A social media report template to present the performance of your Facebook marketing efforts (and social media marketing across the board). A social media ROI report template to keep track of how much Facebook is contributing to your bottom line. Did You Know Makes Facebook Marketing Easy? is the ultimate all-in-one marketing and social media calendar to plan and publish every post. (Along with organizing everything else in your marketing strategy, too). With , you can: Plan your entire social media and marketing strategy in one place. Schedule all of your social media promotion (including Facebook posts) alongside all your other content and projects. Measure the results of your Facebook marketing efforts with built-in features like Social Engagement Reports. Want to see how it works? Snag a free trial and use it to try some of your new Facebook marketing tips. Table of Contents: The Full List of 49 Tips Optimize Your Profile Photo Optimize Your Cover Photo Add a Call to Action to Your Cover Photo Complete Your Facebook Business Bio Information Use Facebook Tabs Share the Right Content Mix Up Unlinked Posts Like Other Pages as Your Business Stay on Top of Facebook Updates and Changes Plan Posts in Advance With Set Clear Goals Establish Voice and Tone Create a Facebook Group Experiment With Video Posts Share Videos Natively Try Facebook Live Use the Poll Feature Try Different Types of Image Posts Optimize Links Use Facebook Post Targeting Use the Social Message Optimizer Avoid Cross-Posting Create a Facebook Event Post at the Best Times Use Best Time Scheduling Know How Often to Post on Facebook Use Monitoring Tools Create Facebook Ads Investigate Other Pages' Ads Add Social Sharing Buttons to Your Site Add a Link to Your Facebook Page in Your Email Signature Pin an Awesome Post to Your Page Publish User Generated Content Invite People to Like Your Page From Your Ads Run a Facebook Contest Partner With Influencers Tag Other Companies in Posts Target Your Audience With Facebook Product Sales Ads Boost Posts the Right Way Use "Dark" Posts Use Carousel Ads Cross-Promote Ads on Instagram Use Facebook Ads Manager Pay Attention to Facebook Analytics Use Social Engagement Reports in Track Facebook Referral Traffic With UTMs Test Ad Design and Copy Be Mindful of Customer Service Give Away Great Content For Free49 Facebook Marketing Tips to Drive Better Results Right Now via @Tips For Setting Up Your Facebook Business Page The first step in any Facebook marketing strategy is getting your business page set up. You may already have a business page up and running, but these tips can still help make sure your profile is effectively optimized. 1. Optimize Your Profile Picture The best way to optimize your profile picture is to: Use your logo. Make sure it’s a high-resolution photo and is still clear when it’s shrunk down to small size. Ensure it’s 180px by 180 px. For example, take a look at Target. Their profile picture is clear, even when viewing in a mobile app: 2. Choose the Right Cover Photo To ensure that your cover photo has the maximum impact, the photo should: Be the correct size at 828 px by 315 px. Relate back to your profile picture. The two should fit together. Be under 60 seconds if your team is using a cover video. For example, Lululemon uses an engaging photos of their product in use to showcase new yoga pants, their staple product: You can use video from events and other behind the scenes moments to showcase company culture and more in your cover photo: Posted by Concordia College on Monday, October 9, 2017 3. Add a Call-To-Action On Your Cover Photo Your cover photo gives you lots of space to play with, and it’s a significant part of your Facebook profile. Why waste that enormous amount of space when you can add a compelling CTA and encourage your audience to take action instead? You have three different options for your cover photo CTA. It can point to: 1) The like button: this type of CTA should be used when you want to grow your audience. It tells them directly what to do and keeps it simple because all they have to do is click. An example of this is one of Short Stacks previous cover photos: Facebook has changed their cover photo rules. We're showing you how to leverage these changes. This week we're demonstrating asking people to Like you. Stay tuned for more in the weeks to come! Posted by ShortStack on Monday, April 8, 2013 2) The follow button: The follow button is a bit different from the like button in the fact that audience members who choose this action have more control over when your content shows up in their feed. They can choose to prioritize your content, so it shows up immediately in their newsfeed or even get notifications each time you post. Your cover photo could be as simple as this one: 3) Custom CTA button: Facebook also gives you the option to add a custom CTA button on your Facebook feed that your cover photo can help drive your audience to click. To use this button, go to your Business page, and in the upper right-hand corner underneath your cover photo you should see + Add a Button: A pop-up window will appear asking you choose the type of button you want to put on your page: Each option has a series of different CTA’s to choose from. Your team will need to decide what action you want your audience to take to determine the right button type: Once you select your CTA, Facebook will walk you through how to choose the steps that you want your audience you take after they click that button. For this example, we wanted people to visit the website: After that, the CTA button should appear on your page: So what does a cover photo that’s point to a CTA button look like? This is one of the cover photos we had up that encourage people to click the button to sign up for a trial of our product: Recommended Reading: How to Write a Call to Action in a Template With 6 Examples 4. Fill in Your Facebook Business Bio Completely The final step in creating your Facebook business page is to fill out your biography. Facebook has a more extensive bio section than other social networks. The first part of your bio should include: The founding date of your company. Your mission statement. Contact information including phone numbers and email addresses. Links to your website. The next part of your bio is going to give your customers more information about who and what your organization does. It should include: A short â€Å"about us† section. A company overview. General information. A list of products and services your company offers. The final part of your bio is called â€Å"Story.† This is a space that your organization can use to explain not only how your company got started but what makes your organization you. 5. Use Facebook Tabs To Organize Your Content Facebook tabs are a great way to organize different content types and allow your audience to find the information they are looking for. A couple of things that marketers should keep in mind when it comes to using Facebook tabs: 1) Their location has changed: Before Facebook tabs used to be located right underneath your cover photo, and styled like how you would see tabs in a filing cabinet. Now tabs are located vertically on the left-hand side of your profile: 2) You can add in pre-made tabs to your Facebook page: To access those tabs go to the settings on your business page: Select Edit Page: Scroll down to Tabs: If you select Use Default Tabs Facebook will automatically choose the tabs that they believe would be the best fit for your page. Otherwise, you can add other premade tabs by scrolling to the bottom of the tabs section and clicking Add a Tab: 3) Build Your Own Tabs: Facebook gives admin and page editors the option to build their own tabs using the Facebook Developer page. This process can get complicated quickly, especially if you’re lacking coding skills. Fortunately, Facebook has a full tutorial in case your development team needs help getting started. Recommended Reading: The HTML Cheat Sheet Every Content Marketer Needs 6. Share Your Best Content If your reach, shares, and engagement are low, it could mean that your audience just doesn't like the content you're sharing. Fortunately, there are ways to figure out what your audience does enjoy. Once you find a winning formula, you can continue giving people what they want, and see more success. Look at your analytics to see what has performed well in the past. Try a new type of content. Image galleries, videos, Facebook Live, and snippets from infographics are just a few ideas to get you thinking. Once you have a post that's doing well, consider re-sharing it again later. If you're a customer, you can do this with ReQueue, a built-in intelligent social media automation feature: 7. Mix Up Unlinked Posts Facebook wants to keep users on its platform as long as possible. As a result, sometimes posts without links can perform better than linked posts. The logic is simple: if people are engaging with content completely within Facebook, they'll stick around longer than if a link takes them aways somewhere else. Now, if your goal is to drive website traffic, then you'll want to primarily post links. But, if generating brand awareness is worthwhile on its own for your company, then mixing in posts without links might help improve reach. Check out this example from BMW. There's no link, but those engagement stats look great: Sophisticated strength in each line and curve. The BMW Concept M8 Gran Coupà ©. Posted by BMW on Thursday, July 26, 2018 8. Like Other Pages Just like you can "Like" pages as an individual, you can also "Like" other pages as your business. There are a few reasons you'll want to do this: It allows you to get inspired by what other companies are posting about. You can interact and start building relationships with other companies, which may come in handy with other marketing activities. By liking and engaging with their content, they might be more likely to return the favor - resulting in increased reach for both you and them. To like another business as your page, start by finding the business you want to follow. On their page, click the 3 dots under their banner image next to the share button. Then choose "Like as your page" Keep in mind that you must be an admin on your business page for this to work. 9. Stay on Top of Facebook Updates and Changes Facebook changes frequently! Make sure you're aware of the latest updates. Here are some quality news sources to consider following for the latest announcements: Facebook Business News Social Media Examiner Social Media Marketing Updates from Marketing Land 10. Plan Posts Ahead of Time With a Social Media Calendar There's no sense in waiting until the day you plan to post to start creating content. Instead, use a social media calendar to plan all your posts in advance. is a perfect solution for this:Tips For Building Your Facebook Marketing Strategy Your team needs to have a strategy before you even start thinking of what text to include in your posts. Having a strategy helps your team avoid last minute posting and guessing at what is going to connect with your audience. 11. Set Clear Facebook Marketing Goals You’re on Facebook for a reason. You believe that being active on the channel will help your reach the business goals that your organization has set for the year. 1) Focus on what metrics you need to track to see if your Facebook strategy is contributing to the overall business goal: The metrics that you track for Facebook need to contribute to your overarching business goal. For example, if your overarching business goal is to increase your audience by 50% in the next year, one of the metrics you would track for Facebook is how many followers are you gaining. 2) Use the previous year’s data to influence the goals you set for the upcoming year: If your company has had an active Facebook page for a while, use the data from the previous year to help set your goals for the upcoming year. Going back to the followers example, you could check and see that over the course of last year, your page gained 100,000 followers. Your goal for this year could be to gain 125,000 followers, a 25% increase over last year’s growth. 3) Make sure that your goals are realistic: It’s easy to set high goals for your team. In fact, you want your goals to challenge your team. However, your goals also need to be realistic. That means that trying to triple your follower rate might be a bit out of reach, but growing it by 25% would be more realistic. 12. Establish Your Voice and Tone on Facebook The voice and tone that your brand carries online should be a significant part of any Facebook marketing strategy. What you sound like should be a reflection of who you are as a brand. 1) Develop your voice: Your voice should answer the question, what does your company say online? Developing your voice doesn’t have to be complicated, all you need to do is follow the rule of three by asking: â€Å"If I were to pick three adjectives that described the voice of my brand on Facebook what would they be?† Once you have those three adjectives, make a "this but not that" list: We are funny but not crass. We are professional but not stuffy. We are peppy but not obnoxious. 2) Establish your tone: your tone is going to be in constant flux because your tone is not just what you say it’s how you say it. It is the exact opposite of your voice because it’s going to change with every post you create. For example, if your company is experiencing technical difficulties and your voice is usually upbeat and fun, you wouldn’t want to sound like that when you’re letting your customers know what’s going on. They would expect you to be serious and let them know what’s happening, what steps your team is taking and when they can expect to see the site back up and running. 13. Create a Facebook Group Facebook groups are great for bringing potential customers together in one place and allow you to connect with them and help move farther down your funnel. To create a Facebook group, you need to: Choose a topic centered around a keyword that relates to your audience: Finding a topic that is related to a keyword that your audience is searching for makes it easy to find you. Make sure that your group description is up to date: Explain to your audience what the purpose of the group is and rules of what can and cannot be posted there. Keep a steady stream of content related to the topic of your group: It may be up to your social team to keep a steady stream of content for group members to talk about. Make sure that any content you share is reliable and accurate to help encourage discussion. To create a Facebook group go to Groups on the left-hand side corner of your Facebook homepage and click + Create Group: Name your group, and decide what type of group you will have. Open (meaning anyone can join), Closed (meaning people need permission to join) or Secret (meaning only group members can find it): Tips for Creating Better Facebook Posts Your business page is set up, and now you need to start filling it with content. Facebook has a variety of different post types that you can use to make an impression on your audience. 14. Experiment With Facebook Video Posts Videos have surged in strength over the last few years with Facebook investing more and more into video with Facebook Watch launching earlier this year. Some tips that your team needs to remember when it comes to your Facebook videos are: Keep your videos to about a minute and 30 seconds. Your audience has an attention span of about 8 seconds (which is less than a goldfish) meaning that your videos need to be short and to the point. Make sure the first 60 seconds are the most engaging.  Ã‚  Similar to YouTube and its "pre-roll" ads, Facebook recently started introducing "mid-roll" ads. This means your viewing experience may be interrupted by an ad after the first 60 seconds. If you really want your viewers to stick around to see the rest of your video, make sure the first 60 seconds hook them. Bear in mind, only videos longer than 3 minutes will be interupped with a "mid-roll" ad. Keep your topics related to your company. Don't create or share videos that aren't relevant to your business. That latest viral video craze might be funny, but is it going to strengthen your brand? If the answer is no, then don't do it. 15. Share Videos Natively This is similar advice to the point above, but it's important to mention. When you're sharing video content on Facebook, make sure you share the video directly on Facebook, rather than linking to your YouTube page or similar. With Facebook doubling down on video content, the site will likely reward you with increased reach if you share your videos natively. Here's a sneak peek at some of our own results when we share video content directly via Facebook. 16. Try Using Facebook Live Facebook Live use is up 330% since its launch in April 2016. Some best practices to keep in mind: Find a quiet place. Broadcast somewhere quiet so people can hear you. Keep your camera steady. No one likes a shaky video. Check what’s behind your subject. Double check there’s nothing in your background that you don’t want people to see. Don’t overthink it. When it comes to Facebook live, the simpler you can keep your videos the better. There are two ways you can broadcast a Facebook Live Video. One way is through your mobile phone. To use Facebook Live, go to your Facebook Business page in the Facebook app: Click the post button and add your text: Click the video button and look for Live Video: Hit start and broadcast your video. Once it’s complete it will automatically save to your feed: The other way to broadcast a Facebook Live video is on your desktop or laptop computer. To use your desktop, go to your Facebook business page and look for start a live video: Fill in the message that you want to send: Click Go Live once you're ready to go and you'll be broadcasting live. Like it's mobile counterpart, after your live video has ended it will archive itself and any fans that missed it will be able to see it again in your feed. 17. Use the Poll Feature Facebook Polls are a fun way to create engaging content on the platform. After all, who doesn't like to get their opinion heard? Facebook itself uses this feature for its #PetYearbook contest where users can vote on various categories like "Most Likely to Succeed" and "Best Hair". To create your own Poll, click the three dots under where you would normally create a post. Then, choose the option that says "poll". 18. Try Different Types of Image Posts to Make a Greater Impact Facebook images need to be the right size to make the maximum impact on the newsfeed of your audience. Facebook images need to be 1200px by 630px. There a multiple ways that you can add photos to your Facebook page: 1) Facebook albums: These are the traditional photo albums that you can use to categorize product photos etc. Facebook albums are great when you have a lot of photos that you want to add your page. Albums help keep them sorted and organized which make it easier for people to look through. Most Facebook albums will look like this: COBBERS WIN! 🠏ˆ Have a great rest of Homecoming Weekend! #cordmn Posted by Concordia College on Saturday, September 30, 2017 2) Multi-image posts: These are standalone posts that allow you to upload multiple photos in a single post but it does not create an album. Multi-image posts are great when you have smaller amounts of photos to add that don’t necessarily need to be categorized. Multi-image posts will look like album posts but they do not have an album title attached to them: Today was Twin Day at the office. Which pair is your favorite? Posted by on Tuesday, October 24, 2017 3) Facebook Carousel posts: Carousel posts are just like their ad counterparts in the fact that you can add up to five photos that link to a web page and allow people to scroll through them. Carousel posts are a great way to make an impact with images that also link back to your web page or landing page. This is what they look like: Posted by FB Carousel Format Creative Examples on Monday, August 15, 2016 Here’s how to use Facebook’s different image post options: 19. Optimize Links to Make People Click Through Facebook is a great place to link out to articles, landing pages and any other web content that your team creates. Some important things to keep in mind when you’re using links in your Facebook posts: 1) Shorten your links with bit.ly: If you’re going to include the link in your post, don’t post a massive link  with long tails of letters. Shorten them up using bit.ly. 2) Don’t worry about choosing a photo: Facebook selects the best photo for your links when you’re adding them to your posts. Due to some changes, you also won't be allowed to modify  the preview image when sharing a link. 3) If you want a cleaner looking post, delete the original link and enter your text by itself: Once you enter your link into your Facebook status and Facebook generates a preview, delete the text to enter your own. It’s important to note however, that if you delete your link from your text, it will still stay in your post. Setting up your links is as easy as going to bit.ly and typing in your link: Copy the shortcode and post it into your status update: Once Facebook generates a preview, delete the link and add in your text: Recommended Reading: How to Increase Visibility With Social Media Optimization 20. Target Your Audience With Each Facebook Post Facebook allows pages to target their posts towards certain audience members, much like how you target your ads. However, you can only access that type of target if your Facebook page has more than 5,000 followers. Facebook broke down how to access this free feature here. If your page is over 5,000 followers look for a site button on your post: Choose your demographics and hit save: You should see your targeting selections in your post: Did you know that when you use , you can use our Facebook targeting features to help your posts connect with the right people? To use this feature, go to your calendar and select Social Message Facebook: In your message, there is a small target. Click that and you’ll see a full list of different demographics you can target: Save your audience and give it a name: Click the target again and apply your new audience: 21. Use the Social Message Optimizer to Create the Best Facebook Posts In May we released every social media marketers' best friend, the Social Message Optimizer. This handy tool makes it easy to analyze posts before they publish. To use the tool, type your potential message into the analyzer: Hit Score My Message and you’ll get your score for each social channel: As you continue to scroll down the list you’ll see an overview that tells you want your message is doing well and what you can add to improve your score: You can keep scrolling down the screen for more information on how to improve your score. Once you know what to improve re-write your message and score it again: 22. Don’t Cross-Post Between Facebook and Other Social Channels Facebook makes it easy to cross-post between other social channels. If you have that feature enabled, turn it off. Cross-posting may make it easy for you to fill a quota of social posts, however, cross posting: Doesn’t allow you to customize your posts for each network. Will cut off text if the network has a limited amount of characters (Twitter). Comes across as lazy to audiences who are following you on multiple networks. In summary: Don’t post your content from Facebook across multiple channels. It may save you time, but it won’t save your engagement rates. 23. Build A Facebook Event That Encourages People To Attend Facebook events are a great way to reach out to your audience and get them to connect with you. There is information that always needs to be a part of your event description including: Place Time Directions or links to a Google map Tickets link (if needed) Check out this video for a quick how-to on setting up events in Facebook: 24. Post At The Best Times Your company’s organic reach is most likely on the decline. Due to the sheer number of pages on Facebook, and Facebook’s algorithm, the reach potential of your posts doesn’t exactly fall in your favor. That’s why posting at the right time is so important to gain the maximum amount of exposure: 25. Use Best Time Scheduling in To Post Your Messages at the Best Time Automatically If you’re not using for your social media scheduling you’re missing out on the ability to send your posts at the best time for your Facebook page automatically. Using the feature is simple. Craft a social post by clicking + and selecting Social Message: Craft your message and scroll to the bottom of the post and select best time scheduling from the drop-down menu on the right-hand side of your post: Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% 26. Know How Often to Post on Facebook Posting at the right time is an important part of your Facebook marketing strategy, but so is the number of times you post. According to 20 different studies the best posting frequency for Facebook is ... Recommended Reading: What 23 Studies Say About the Best Times to Post on Social Media 27. Use Monitoring Tools There are quite a few options out there for Social Media monitoring, and each offers a slightly different benefit. Some, like Rival IQ, focus on benchmarking, which eliminates the need to bounce from channel to channel just to see competitor activities.  Tools such as this make it easy to see how your social media activities stack up against the competition. Others, like Brandwatch, allow you to stay on top of what people are saying about your company and visualize how your specific Social Media campaigns are performing. The downside? The learning curve can be a little steep as Brandwatch is built on boolean logic. Here are a few things to keep in mind when choosing the right monitoring tool for you: Write down your objectives:  Are you looking to see how your brand stacks up against the competition? OR are you looking to be in-the-know about what people are saying about your company? Making this distinction will help in choosing the right tool. Consider specific functions you need:  Some tools offer more powerful filters such as sentiment analysis, language breakdowns, and geographic location. Will you need these special features? Resources:  We're all on a budget... and some of these monitoring tools cost as much as a small car. Make sure you do your research beforehand so you don't fall in love with a tool only to realize there is no way you can squeeze it into your budget. Tips To Get More Facebook Page Likes Because of Facebook’s massive userbase, there's tons of opportunity to grow your audience on the platform. 28. Create Ads to Promote Your Page Facebook offers an ad set that allows you to promote your Facebook Business page and help people find and â€Å"Like† you. Ads like these are great if you want to: Grow your audience. Expand the reach of your posts. Attract new customers. Check out this video for how to get your promotion ads up and running: 29. Investigate Other Pages' Ads Did you know you can see all the Facebook ads other companies are running? You won't be able to see targeting or ad spent, but you can take a gander at their creative and see if they're A/B testing various copy, images etc. To see this info, navigate to another company's page. Then click "Info and Ads" on the bottom left-hand side. For example, we can see that HubSpot is running a few different ads and is potentially A/B testing copy and images against each other. (Leah, the example I found has more trendy topics. Might be worth mentioning?) There are a couple different reasons you might want insights into a company's Facebook ads. Analyze prospective clients: If you're an agency, this feature makes it easy to analyze a prospect's ad copy, creative, and website in order to make suggestions for improvement. Get competitive insights: Look at their Facebook pages and their clients’ Facebook pages. Are they doing anything wrong that you could do better? 30. Add Social Buttons To Your Website One way that you can attract a bigger audience to your Facebook page is adding social channel buttons to your website. You have a lot of traffic going to your website, exploring products and interacting with your company as a whole. If they like what they see you can encourage them to keep up with you on your social media channels. Some tips to keep in mind: 1) Make sure that your buttons are linking back to your social channels: Nothing is worse than when you click to follow a social link, and it takes you to the wrong social profile. Always double check your links. 2) Keep your channel icons in the same place on every page on your website: If you’re going to add social icons to any page on your website make sure they are in the same place for every page. 3) Update your icons if the social channel logo changes: Social channels will sometimes update their icon like Twitter going from a standard T to the Twitter bird. If your social channel icons are out of date, it can make you look out of touch with what’s happening with the network. 31. Drive Traffic to Your Facebook Page By Adding a Link in Your Email Signature Another way to help expand your audience is to add your Facebook page to your email signature. In Gmail, go to your settings: Type in your new email signature: Highlight â€Å"Facebook† and hit the link button. There you can add in the link to your Facebook page and type in the text that you want to be hyperlinked: Hit save. Then, check out your new email signature: Tips For Increasing Your Organic Reach On Facebook Organic reach has been on a steady decline over the past few years. Its increasingly becoming a "pay-to-play" environment. So what can you do that’s not going to cost your company a ton of money to increase the reach of your content? 32. Pin Your Content To The Top Of Your Business Page If you have a Facebook post that is: 1) Gaining a large amount of engagement from your fans. 2) Already has a decent amount of reach. It may be time to look at pinning that content to the top of your business page to help extend its life. This post will stay pinned to the top of your page for seven days. To pin a post, go to the selected content and click the small arrow on the top right-hand side of your post: Click Pin to Top of Page and the post will reappear at the top of your profile with a blue pin in the corner: Recommended Reading: 10 Fundamental Ways to Boost Your Facebook Organic Reach By 193% 33. Publish User Generated Content According to a Digital Intelligence Today article, 92% of people trust recommendations from friends and family above anything else. You can utilize that trust to grow your organic reach by sharing user-generated content. According to Salesforce, campaigns with UGC have 50% higher engagement rates. The more people engage with your content, the more it will show up in others newsfeeds. The more your content appears, the more reach you gain. Some tips to keep in mind when it comes to publishing user-generated content: Make sure that you give credit to the original publisher. Always ask if they want their content shared on your page. Let the author or reviewer know that their content will be published on your page. What does an example of a good UGC post look like? #TooshieTuesday 🠍‘ #Twins #dually #fordtrucks #F250 #F350 #liftedford #fordnation #alumiduty #liftedtrucks #trucknation... Posted by RealTruck.Com on Tuesday, October 10, 2017 34. Invite People To Like Your Page From Your Ads Here's a simple, but underused hack to increase followers. Running an ad is a great way to to get in front of a new audience, but did you know that you can also turn these individuals into more permenent fans of your page? All you have to do is invite them to like your page from your ad. First, bring up an ad that has several engagements and click to expand those engagements. Next, click to invite them to like your page. Naturally, not everyone will accept your invite, but those who have already liked your content will surely be more likely to convert into fans of your page. 35. Run a Facebook Contest To Increase Your Reach Okay, who doesn’t like free stuff? Running a contest on your Facebook page is a great way to increase your organic reach if it’s done correctly. Here some things to keep in mind when you’re creating your contest: 1) Make sure that people are sharing your posts. Engaging with content is great, but when people share your contest post. it ends up in the feed of all of their friends, easily tripling your reach. 2) Double check the images and text of your posts before you publish. The last thing you want is 100’s of people sharing your post with errors in your post. 3) Set a time limit. People will share your post like crazy which means that your team needs to set a time limit for how long people have to share your post. It will help create a sense of urgency and encourage your fans to take action now. 36. Partner with Influencers Influencers can help increase your organic reach by getting your name in front of their audience. According to Convince and Convert for every $1 you invest in an influencer you experience a $6.50 return on average. That’s nothing to laugh at. However, with influencers, you need to make sure that your intentions are clear. Remember to: 1) Make sure they include a PSA that their content is sponsored or an ad: The FCC is cracking down on posts from influencers who don’t identify that their content is being paid for by another organization. 2) Outline what their post needs to contain: your influencer content needs to be outlined before it’s posted including, accounts that need to be tagged, hashtags that need to be included and any images or media outlines that your influencer needs to create. 3) Connect with your influencers to gather analytical data: if your influencers are posting to their accounts make sure that your social team checks in to gather analytical data that your team can add to your report. Recommended Reading: How to Boost Engagement With Micro-Influencers the Right Way 37. Tag People and Companies in Your Facebook Posts A final way to increase your organic reach is to tag people and companies in your Facebook posts. Tagging helps draw people’s attention to your post and increases the chance they might share your content with their audience. Keep these tips in mind when you’re tagging: Only tag company’s or influencers if they're relevant to your content. You cannot tag personal Facebook accounts unless their settings are public. Don’t just tag people to get their attention, tag them because you’re either giving them credit for your content or you think it would be of use to them. Facebook Advertising Tips Facebook has a large variety of different advertising options that can get a bit confusing if you don’t know where to start. So we broke them all down for you. 38. Target Your Audience With Facebook Product Sales Ads One of Facebook’s newer ads features allows you to create Facebook ads for the products that your company offers. These ads are great if: You have a new product launching that you want to get in front of your audience. You have a large catalog of products and want to advertise them as much as possible. You want to categorize your products for the different members of your audience and target them for what they are looking for. Some other tips to keep in mind when you’re setting up these ads: Make sure your product photos are the optimum size at 600 x 600 px. Always keep your product feed up to date especially if something goes out of stock. Set automatic updates for your product feed. Check out this video for a brief tutorial on how to set up product ads:39. Boost Your Posts The Right Way Let’s say you write a killer Facebook post, and your audience is loving it. You’d want to maximize the life of that post, and you can through boosting it. But don’t hit the blue Boost Post button that appears. According to Hubspot, while that may seem like the easy way out, it’s better to boost posts through your ads manager. Keep these tips in mind when you’re setting up your boosted posts: Triple check spelling and graphics for errors Watch who you’re targeting, create custom audiences if you need to. Set a reasonable time that the post should be boosted. Check out Hubspot’s full breakdown: 40. Use "Dark" Posts Not to be confused with dark social (which refers to social traffic not tracked by your analytics tools), dark posts are targeted ads on Facebook. It's sort of like a cross between an ad and an organic post. Here's what you need to know about a dark post on Facebook: A dark post won't show up on your timeline, nor in the feeds of your followers. Instead, it shows up as sponsored content to the audience you're targeting. The dark post will still be visible under the "Info and Ads" section. You create a dark post in your ads manager account. Why would someone want to create a dark post on Facebook? For starters, it offers more in-depth targeting than what is available to organic posts, so you to create custom ads for each targeted audience segment. What's more, is that each audience will only see the ad that's designed for them. Dark posts keep your content feeds cleaner. Sometimes we marketers want to boost multiple posts, but don't what them to clog up our timelines. Dark posts allow us to create content that's targeted to specific demographics, while also giving our organic posts precious timeline real estate. They keep you from spamming your followers. Consider this...  as a follower, would you rather see 10 iterations of the same post or one dark post tailored for you? This video provides some insight into how to create your first dark post using Ads Manager: 41. Use Carousel Ads To Make a Visual Impact Carousel ads are another newer feature of the Facebook ad family and using them is great because it helps showcase a bunch of products or different features for a single product in one ad. Here are some things to keep in mind: Carousel ads always end with a link to a web page, so triple-check your landing pages. Use images that are optimized for the ad (i.e. 600 pixels and less than 20% text) Mix it up and add video. Facebook has a whole page dedicated to giving people ideas for carousel ads. If you’re trying to think of ways to get outside the box with your, check out the page for inspiration. Check out this video for some step by step help: 42. Cross-Promote Your Ads On Facebook and Instagram There are three main things that need to be in place for your ads to be able to be promoted on both channels: Your Instagram account needs to be connected to your business page on Facebook since the ads are run through Facebook ads manager. They must be viewable on mobile since Instagram ads are only accessible through mobile phones. You have to turn the Instagram ad feature on for each ad that you want to push to both channels. Facebook broke down how to use Instagram ads in this handy guide, or if you’re a more visual learner, check out this video: 43. Use Facebook Ads Manager To Keep Everything Organized The Facebook ads manager can help keep track of all of the ads you’re running on the platform. To access ads manager go to Insights Promotions Go To Ads Manager: In the ads manager, you’ll see different sections broken down by ad type. The first is just your standard account overview. This will include your total reach, ad spend and more for every ad you run: Campaigns break down your standalone ads and ad sets that are tied to a certain topic: Ad sets are multiple ads clustered around a certain topic, keyword, time and budget: Ads are your standalone ads that are focused on one keyword, one date range and one budget:

Saturday, February 15, 2020

Waitrose Business to Business analysis Essay Example | Topics and Well Written Essays - 250 words

Waitrose Business to Business analysis - Essay Example This has been achieved through transparency in the governance system through its constitution. This enables the company to remain competitive in the industry. All partners have a share in profits and in making all management decision for the firm. Though the company has fully appreciated the role of e-commerce, it has been experiencing a number of challenges recently. For instance, users confirmed that they did not like the redesigned website as it was unfriendly to the users. The pages of the website loaded slowly and that the product list was unavailable sometimes leading to frustrations (Charlton, 2011). To deal with this, the management announced that it will deal with all issues as presented by customers concerning the website on listing and speed. Conyan, M & Richard F., 2012. "John Lewis Partnership." A guide to employee ownership. [Online] Available at: [Accessed 05 May 2015]. Savvas, A., 2006. Waitrose rolls out new supply chain platform. [Online] Available at: [Accessed 05 May